The team's dedicated fan base spans several continents, with millions of viewers worldwide tuning in to Munster's televised games each year. "Entering into this partnership with Munster Rugby underscores our commitment to serving athletes of all types and all levels with outstanding nutritional supplement products, free of banned substances, that complement their sports and lifestyle, while simultaneously furthering our global expansion goals," said Ryan Drexler, CEO, MusclePharm. "MusclePharm currently boasts a strong brand presence in Europe and, by partnering with Munster Rugby, we have a unique opportunity to reach an exceptionally engaged audience in Europe and beyond. Furthermore, the addition of another professional sports team to our user base serves to showcase our products' efficacy and ability to adequately support the demanding lifestyles of dedicated athletes everywhere." "Partnering with MusclePharm makes perfect sense for both our players and fans," said Enda Lynch, Munster's Head of Commercial & Marketing. "MusclePharm is a brand known for its high-quality ingredients, commitment to label transparency and most notably the results it helps athletes achieve. We look forward to working closely with the company in a number of areas to provide meaningful brand experiences." Munster Rugby participates in both the Pro12 and European Rugby Champions Cup, and will face defending champions Saracens in the prestigious European Rugby Champions Cup semi-finals in Dublin on April 22nd 2017. This match will be televised across five continents. MusclePharm products including Combat 100% Whey, Combat Protein Powder, Combat 100% Isolate, Combat 100% Casein, Assault Sport, Amino1 and Combat Crunch are available in reputable retail outlets throughout Europe. Read More About MusclePharm Corporation MusclePharm is a scientifically-driven, performance lifestyle company that develops, manufactures, markets and distributes branded nutritional supplements. The Company offers a range of powders, capsules, tablets and gels. Its portfolio of recognized brands includes MusclePharm Sport Series, Black Label and Core Series, FitMiss, as well as Natural Series which was launched in 2017. These products are available in more than 120 countries and over 50,000 retail outlets worldwide. The clinically-proven supplements are developed through a six-stage research process utilizing the expertise of leading nutritional scientists, doctors and universities.
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The Lions face a tough schedule, playing all five of New Zealand's Super Rugby sides and a match against the Maori All Blacks in addition to the three Tests in Auckland and Wellington. Henry coached the Lions to a 2-1 series loss on their 2001 tour of Australia and four years later guided the All Blacks to a 3-0 series sweep over the famous touring side in New Zealand. "There is huge pressure on the Lions," Henry told ESPN. "I know from my own experiences how much the players respect getting selected for the Lions. It is the pinnacle of their career. It is massive but they need to do well and I just wonder if the itinerary is suicidal. That is my concern." Who's on the plane? New Zealand's Super Rugby sides have been dominating the competition and are unlikely to be a pushover for Warren Gatland's Lions team, as witnessed by the Waikato Chiefs' 40-7 demolition of Wales during their tour last June. "They are playing New Zealand Maori, they are playing the five franchised teams - and those five franchised teams have nothing to lose, no pressure on them at all, so they will fire everything at the Lions and take them on. "Hopefully [the Lions]have the ability to overcome that.But really when you tour, you need to ensure some momentum is created by results and you just wonder how they are going to go into the test series with that itinerary. Lions tour to New Zealand 2017 - fixtures "It is very demanding.
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